How’d you do?

“If I fished only to capture fish, my fishing trips would have ended long ago.”

Zane Grey

17th Annual Rags to Riches Regatta

Sunday July 1st join us for the 17th annual Rags to Riches Regatta

Bike Rentals 30A FL

Are you coming to 30A Florida on your next trip or family vacation? Our 30A rental bikes are a great way to explore the 30A area and its parks and neighborhoods. We take pride in offering the friendliest customer service and top quality bikes.

Rent Beach Cruiser bikes with wide, comfortable seats and tires, single speeds, and coaster brakes. Baskets, locks, and helmets are available at no additional charge.

For Reservations call: 850-231-9024


send an email to

Visit our bike rentals on 30A webpage for all the details!

Frozen Bait Vending Machine

Frozen Bait is available 24/7 at our Seagrove store. No more worrying about what time the bait shop opens. The vending machine on the porch is always available.

Frozen bait for fishing on 30A Florida

Frozen bait vending machine open 24x7

VIDEO: Hobie Fishing Yellowtail and Calico Bass

This is one of our favorite videos about kayaks and fishing. Enjoy!

Read about us in the Walton Sun

The Walton SunWe were mentioned in the Walton Sun in an article, “Get closer to the action with a kayak” by Lori Ceier.

From the article:

“With so many local waterways to be explored, kayaking has become a popular pastime for locals and visitors alike in South Walton, but it certainly is not a new sport.

Archaeologists date the use of kayaks in North America back more than 4,000 years. The indigenous people of Alaska handcrafted kayaks for hunting and fishing, fabricating the vessels from wood and skin, and propelled them with double-bladed paddles.

Although the manufacturing techniques have changed over the years, the concept remains the same. Kayaks continue to be powered with nothing more than human energy.

There are two basic configurations of kayaks, the traditional cockpit style and the sit on top. Coming in a variety of lengths, kayaks typically range from 9 to 14 feet and weigh approximately 40 to 70 pounds. Fishing kayaks are popular, and can be fitted with accessories such as rod-holders and live-wells. There are also pedal-driven kayaks, and a few manufacturers, such as Hobie, offer a sailing model…

Yellowfin Ocean Sports in Seagrove offers an inventory specializing in gearing up the fisherman. According to Yellowfin’s owner, John Farmer, their kayak customers enjoy the Gulf, the Choctawhatchee Bay and the costal lakes about equally. Their line of kayaks accommodates a variety of users.

Yellowfin offers rentals and sales of Hobie, Ocean Kayaks and Old Town, along with supplies for fishing excursions, live bait and tackle. They also offer kayak accessories and replacement parts.”

You can read the Walton Sun article here.