Established 1999

We are an authentic beach store, established in 1999, offering Bike, Kayak, and Stand Up Paddlebaord rentals, top of the line kayak and paddleboard sales, local fishing charters and bait. We also have one of the best selections of tackle, bait and surf-fishing rods on the Beaches of South Walton County.  From humble beginnings in a small kiosk at Seaside, Yellowfin is now a local institution.

Our main store in Seagrove Beach is open year-round. The Grayton Beach outpost, inside the Grayton General Store, is open seasonally from March 1st through Labor Day (and on some winter holiday weekends). The Seagrove Store now has a 24-hour Bait Vending Machine on the front porch.  The tackle vending machine in the Grayton General Store is stocked year-round. 

Stop by and meet Lucy!